Our Quarterly Leaders’ Meetings are intended to help leaders to adapt their Leadership style to the developments of the socio-economic context. This year, it was inevitable to address the Creative leadership by asking the question: ‘ what is a response to the crisis? It is always interesting and rewarding to share feelings and notice that many leaders are in the same situation and ask the same questions.

Creative leadership is designed to satisfy employees, managers, and clients. If they are met, this leads logically to improved results and company’s performance.

Creative leadership is based on a moral authority and a management of influence based on human values such as listening, humility, authenticity, empathy, persuasion, consensus, ethics, accountability, development of others. It passes through open communication and a good knowledge of itself to register in a process of continuous improvement while promoting the development of others. This Leadership model has already proven his efficiency in the United States in large American companies, like Lilly, Medtronic, Marriott or Ford and has systematically resulted in an increase in their performance.

An evolving context

Creative leadership is perfectly adapted to the current company that has undergone profound changes the last decade, with particular, the desecration of the “boss” and the appearance of the generation Y (young professionals, actors of the economy), for whom the balance between personal and professional life is essential, and work, a means and not an end.

The economic crisis of the 21th century and the new requirements of the generation Y which adopted a new posture challenge the traditional habits of management and models of classical organizations such as the “autocratic”. Creative leadership brings a new solution further than simple “participatory” management or “proximity”.